mardi 31 mai 2016

CITIZEN marks 40th anniversary of its proprietary light-powered technology with Eco-Drive Lounge exhibition at International Hub Airports

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CITIZEN marks 40th anniversary of its proprietary light-powered technology with Eco-Drive Lounge exhibition at International Hub Airports

In June 2016 we will showcase the CITIZEN “Eco-Drive Lounge” across nine international airports. This exhibition celebrates the 40th anniversary of the launch of Eco-Drive, the world’s first analogue light-powered watch.
Through the Eco-Drive Lounge, CITIZEN will demonstrate Eco-Drive1 technology. An innovative technology which converts any source of light into electrical energy to continuously power the watch.
At the Eco-Drive Lounge, our flagship “Eco-Drive One” models for 2016 will be on display. Eco-Drive One is the world's thinnest2 light-powered watch and was unveiled at Baselworld earlier this year.

40 years of Eco-Drive technology advancements has enabled CITIZEN to create a series of Eco-Drive watches that are thinner and lighter than ever before. The Eco-Drive One collection has movement thickness of 1.00mm (design value) within a watchcase size of only 2.98mm.
The Eco-Drive One highlights CITIZEN as a pioneer of light-powered technology and a true manufacture d'horlogerie.
Our brand statement “Better Starts Now” is the simple belief that, no matter who you are or what you do, it is always possible to make something better - and now is the time to start.
We hope that the global audience experience the allure of Eco-Drive through the Eco-Drive Lounge.
1 Eco-Drive is CITIZEN’s proprietary technology which powers the watch using any natural or artificial light source, eliminating the need to replace batteries. Certified as an Eco Mark product for the first time in the watch industry.
2 As of May 2016, for an analogue light-powered watch according to research by Citizen Watch Co., Ltd.

“Eco-Drive Lounge” exhibition schedule

Country City Airport Month
1 Australia Sydney Sydney International Airport June-July
2 China Shanghai Shanghai Hongqiao International Airport August
3 Singapore Singapore Changi Airport, Singapore September
4 Dubai Dubai Dubai International Airport September
5 China Beijing Beijing Capital International Airport October
6 Thailand Bangkok Suvarnabhumi Airport
(Bangkok Airport)
7 Brazil São Paulo Aeroporto Internacional de Guarulhos
(GRU Airport)
8 Germany Frankfurt Frankfurt Airport November-December
9 China Hong Kong Hong Kong International Airport December

* Cities, airports and months are subject to change.
About Citizen Watches
Citizen Watch is a true manufacture d'horlogerie with a comprehensive manufacturing process that extends from creating a watch’ s individual components to its final assembly. The company operates in more than 100 countries around the world. Since its founding in 1918, CITIZEN have held the belief of “Better Starts Now” - that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology, which originally debuted 40 years ago, and state-of-the-art satellite-synchronised timekeeping.


Make- A-Wish Partnership

Citizen Watches Australia are extremely proud to announce a partnership with Make-A-Wish® Australia, helping to make vital wishes come true for seriously ill kids and teenagers.
CITIZEN sees the world as a work in progress, a place to support each other and grow together. Partnering with Make-A-Wish gives us the chance to shine the light on a cause that betters others and their surrounding loved ones, enabling them to experience things they once thought weren’t achievable.
Make-A-Wish makes the cherished wishes of children and teenagers battling life-threatening medical conditions come true – giving them hope for the future, strength to face the challenges of their illness, and joy from their incredible wish experience.
Make-A-Wish wishes are vital, build resilience and, together with medical treatment, give seriously ill children the best chance of survival. We’re committed to working with Make-A-Wish to help ensure each and every one of the really sick kids and teens around the country experiences the healing power of a wish.

To see how you can get involved, visit or call 1800 032 260.